Even the best lawyers can struggle with maintaining a consistent client base, so having a reliable PI marketing strategy or two for getting new personal injury clients is a must for any firm.
Word-of-mouth marketing is a tried-and-true method because nearly 90% of people trust recommendations from people they know, but this type of advertising isn’t always enough to keep a steady stream of clients coming through the doors.
Here are five more methods to help potential clients find you for their personal injury cases.
Not only can videos provide an enormous amount of information in a shorter time period than text or audio-only forms, but people are more engaged by videos, as well. Incorporating some form of video advertising is a great opportunity to showcase many things at once and capture the public’s attention.
Videos are especially useful when considering marketing for personal injury lawyers. People want to work with an attorney they trust, and video marketing and advertisements help you create a connection with viewers.
Video marketing is a versatile form of marketing for law firms and offers numerous benefits. You can create narrative ads that feature a story that allows potential clients to see that you’ve helped people in similar situations as themselves.
Informational videos establish your authority on personal injury law and let you highlight your expertise. Another popular option is to use a biographical approach, which is like a video version of an “About Us” for your firm.
Over three-fourths of consumers check the online presence of a business before going in person. This applies to law firms, too. Potential clients want to know about you and your firm before deciding to call your office, schedule a consultation, or retain you. Websites are an absolutely crucial marketing tool for law firms. Just having a website isn’t necessarily enough to help you attract clients. There is a science and an art to perfecting your website so that it helps you get personal injury clients.
Websites need to be visually appealing or, at the very least, be professional-looking and neat. Visitors to your site should feel confident that you can handle their case, and a website is often their first impression of your firm. Information, like your practice areas and contact information, should be easily accessible. You don’t want would-be clients to lose interest because they can’t find what they’re looking for on your site.
Online marketing for lawyers can be complex, but website optimization is one of the most essential ways to get yourself out there so clients can find you. WordPress is a preferred option for many businesses but can have a learning curve. There are many other tools and platforms available for those who don’t consider themselves tech-savvy enough to create a website.
Search engine optimization (SEO) is a must for increasing traffic to your website and helping personal injury clients find your firm. This is not something many business owners, regardless of their field, feel comfortable tackling on their own. Effective PI Lawyer SEO requires in-depth knowledge of search and ranking algorithms and a familiarity with balancing elements like relevance, prominence, and distance. Online reviews and website images can also boost your SEO when done correctly.
Having your firm featured in directories is another SEO strategy that can be helpful in online marketing for lawyers. There are numerous directories, including Avvo, Nolo, Justia, and Super Lawyers, but it is always a good idea to perform independent research to determine which ones fit your law firm’s marketing needs.
Content is king, as the saying goes. The bigger the presence you can build online, the more likely you are to make an appearance in searches for personal injury lawyers. Again, this is a great strategy, but only if done correctly. This may not be its own strategy, necessarily, as it is deeply connected to SEO, but it’s so important that it deserves additional discussion.
Write articles for third-party sites or publications and bulk up your services pages on your website. Blogging is another way to help with marketing for law firms. You can establish your expertise on specific personal injury topics by writing blogs.
You can also attract clients looking for answers to their questions about those same topics. Blogs also allow you to include internal links to your website. So, if you’re wondering how to get personal injury clients, the answer may just be content.
Buying leads is a fast way to reach personal injury clients, but it is best used as a short-term solution. This method is like a shortcut to client acquisition and doesn’t necessarily serve as a sustainable way to market your firm. However, it can be a valuable way to jumpstart business for new firms or give a boost when established firms have a lull in cases.
Due diligence is crucial for this method because not all lead generation resources are worth their costs. Consider the return on investment and look for companies that provide exclusive personal injury leads rather than ones that sell the same leads to multiple firms.
Marketing for law firms can be a confusing and overwhelming undertaking if you don’t have a strategy in place. Here are a few more ideas to get your marketing wheels turning:
The final answer to the question of how to get personal injury clients is to hire a digital marketing professional. Contact Chicago SEO Scholar for help optimizing your online presence to improve your law firm marketing strategy.
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