Purchasing leads is an effective way to invest in your law firm, especially when client acquisition has dwindled. One major concern that many lawyers have when considering this strategy is the price. Personal injury leads come in a variety of price ranges, and calculating the exact cost can be difficult because there are numerous factors that contribute to the variations.
Whether or not a law firm decides to purchase personal injury leads often comes down to the return on investment. Firms can easily spend hundreds of dollars to obtain personal injury leads, and this method is often promoted as merely a supplementary personal injury marketing tool rather than a primary one. Is the overall cost worth it? That’s a decision only you can make; having as much information about the costs can help you make it.
There are numerous factors that impact the final cost of obtaining personal injury leads, but the most prominent ones are generally the type of case, the geographic area, and lead exclusivity.
Not all personal injury cases are valued the same. Leads for higher-value cases will typically cost more than those for lower-value cases. For example, if you want to purchase personal injury leads for a tractor-trailer accident, you should expect to pay more than for leads you would purchase for a slip and fall.
Cities with higher populations, like New York, Houston, Chicago, and Los Angeles, have higher competition. This translates to more expensive personal injury leads. Small firms may find it difficult to compete with firms that drive the cost of leads up. Smaller cities, on the other hand, often have less competition and lower rates for leads.
Some lead generation companies provide the same leads to multiple lawyers. These are not as valuable as leads that are only shared once. Lead exclusivity means you won’t need to compete with any other firms; thus, these leads cost more money.
Buying personal injury leads is not a sustainable tactic for many firms, so it is understandable that you may be looking for alternatives. But why is purchasing leads most suitable for short-term or supplemental marketing? It often comes down to growth and quality.
There is a direct correlation between the price you pay and the number of leads you get. Unlike with other forms of marketing, there is no room for scalability or compounding. In addition, the quality of leads is not guaranteed and is not always consistent. There is no way for you to tell before buying personal injury leads whether or not the leads you receive have been qualified.
Generating your own leads can be a viable alternative to purchasing leads. Establishing long-term methods for lead generation has significantly more benefits than buying them from a third party, but there is extra effort involved to get started.
Content marketing and personal injury lawyer SEO are often more sustainable options for obtaining leads. Plus, the contacts you receive from these methods are more often than not of higher quality than any you receive from lead generation companies.
Having established that buying leads is mostly suited to short-term or supplemental needs, here are some services and companies for obtaining personal injury leads.
This site offers only exclusive leads and the option to add them directly to your firm’s CRM platform. 4LegalLeads allows lawyers to purchase leads as needed rather than binding you to a contract. Prices vary based on the type of case, with auto accidents ranking in the highest price category.
Website: 4legalleads.com
As a legal directory, Lawyer.com provides personal injury lawyers with the ability to purchase a profile and rank higher in the site’s search results. The prices for this promoted visibility range from $119 to $999 per month.
Website: www.lawyer.com
Avvo is another legal directory that provides an optional paid profile to boost your firm’s ranking. Monthly prices for preferred listing on Avvo are upwards of $100. As with most directories, there is a free option that does not include elevated ranking in search results.
Website: www.avvo.com/for-lawyers
Nolo is more than a legal directory. It has the added benefit of being an informational resource for the general public. The site offers definitions and explanations of legal terms and concepts, which means they can siphon visitors to the legal directory to connect with an attorney. Nolo also offers exclusive and non-exclusive personal injury leads that vary cost-wise depending on the type of injury case.
Website: www.nolo.com/leads
This lead generation site uses pay-per-click ads to capture leads. Unbundled Attorney tends to offer high-converting personal injury leads, so it is a favorite among lawyers. Prices through this company are largely determined by geographic area, but exact pricing isn’t offered online.
Website: www.unbundledattorney.com
You are not likely to find an exact, estimated, or average cost for personal injury leads from these companies, but it can still be useful to browse the sites and assess how well each may fit into your firm’s needs. Remember that buying leads should only make up a small percentage of your marketing strategy.
Try to focus on long-term methods like
SEO and website content that have scalability and sustainability. You can also consider working with a
law firm SEO company to tailor your personal injury marketing approach.
The Chicago SEO Scholar is a trusted digital marketing consultancy that specializes in generating more traffic to Chicago businesses.
The founder, is committed to providing an excellent experience for his clients. He does this by providing excellent communication with clients, getting them a fantastic return on investment, and treating their business as if it was his own.