Updated: Feb 22
There are a lot of SEO basics that you have to know about before you can make it work for you. SEO stands for search optimization and is a way to get your website to the top of search results for certain keywords that people search for. Here are some of the basics to help you get started.
Find Good Keywords That People Actually Search For
You are going to need to use keywords on your website so that when people search for those words, your site is more likely to show up. But, you can’t just stuff a bunch of keywords into an article for your site that barely makes any sense. You need to avoid keyword stuffing, which is putting too many keywords on a page.
When looking into keywords, there are tools out there that let you know how popular a topic is. For instance, you can look up a keyword on Google Trends and see how many people have searched for a certain term over time. You want to find a keyword that is doing well because if you use anything that’s too obscure then you’re not going to get many results from that.
Put Good Content On Your Website
You used to be able to get by with a website that had gibberish on it with keywords sprinkled in. People would spin articles, which creates articles that don’t make much sense, and they would get good results. Nowadays, search engines are a lot more intelligent. They can tell if your content makes sense and whether or not it has been copied from elsewhere. You need to come up with good content that is original and makes sense.
If you don’t know how to come up with content on your own, that’s okay. There are a lot of article writing services out there that can do the work for you. For instance, if you need product descriptions for hundreds of items that you’ll be selling, you can put in an order on an article writing website with what you need and then can just copy and paste the text you get to your site’s pages.
You also can just hire someone to add content to your website and do all the work for you. There are SEO agencies, for instance, that can take your site and do all of the work on it for you once you hand them the hosting login information. Just make sure the agency is well reviewed and can be trusted before you let them alter your website.
Keep Your Website Updated
Search engine websites change how they rank pages on a fairly regular basis. If you don’t keep your website updated, you may notice that you’re not getting as many visitors as before. You may want to consult with an SEO expert on a monthly basis just to find out if there is anything you can do to better your website. Or, you can just hire an agency that you pay on a month to month basis to keep your website updated and high up in the rankings.
You can use a content management system for website creation that will let you use plugins that add content to your site for you regularly. You can buy articles in bulk, and then you can have them posted by the CMS you’re using once a day, week, or any length of time you think will work best. Keep an eye on your website’s stats, and you should be able to tell when the best time to post is by when you get the most visitors.
SEO can help you get more business because you’ll be on top of the results when people search for terms related to your niche. You just have to make sure you have your website set up the right way. And, you have to know how to update it regularly in the right way.
If you need help with managing the SEO for your company reach out to the Chicago SEO Scholar for a free SEO audit.